Why is SEO important?

June 1, 2024 ⚊ 1 Min read ⚊ Views 36 ⚊ FINANCE

s we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.

Whenever we mention “SEM,” it will be because we’re referring to both SEO (organic search) and PPC (paid search).

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∎ − SEO is a critical marketing channel. Organic search delivers 53% of all website traffic, according to a 2019 BrightEdge study. More than 8.5 billion searches....

∎ − That’s one big reason why the global SEO industry is forecast to reach a staggering $122.11 billion by 2028. SEO drives real business results for....

∎ − SEO is a critical marketing channel. Organic search delivers 53% of all website traffic, according to a 2019 BrightEdge study. More than 8.5 billion searches....

∎ − SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface....

∎ − SEO is a critical marketing channel. First, and foremost: organic search delivers 53% of all website traffic. That’s one big reason why the global SEO....