What Is SEO – Search Engine Optimization?

September 23, 2024 ⚊ 1 Min read ⚊ Views 17 ⚊ FINANCE

Basically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.

So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side.

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∎ − The better visibility your pages have in search results, the more likely you are to be found and visited. This introductory guide will explain in....