Technical optimization (technical SEO)
October 4, 2024 ⚊ 1 Min read ⚊ Views 9 ⚊ BLOGOptimizing the technical elements of a website is crucial and fundamental for SEO success.
It all starts with architecture – creating a website that can be crawled and indexed by search engines. As Gary Illyes, Google’s trends analyst, once put it in a Reddit AMA: “MAKE THAT DAMN SITE CRAWLABLE.”
You want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos). Key technical elements include URL structure, navigation and internal linking.
User experience is another critical part of technical optimization. Search engines stress the importance of pages that load quickly and provide a good page experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS and avoiding intrusive interstitials all matter in technical SEO.